GinsuInnovative Cutting Solutions


 

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Press Room

  118 East Douglas Road
   Walnut Ridge, AR 72476


FOR IMMEDIATE RELEASE

Contact: Michelle Cernosek
(800) 982-5233

GINSU CHIKARA... FEEL THE ENERGY AND POWER IN A KNIFE

Walnut Ridge, AR (August, 2007) – Ginsu knives are like a Samurai sword, they are sharp enough to cut through anything. Ginsu is continuing as a symbol of ancient Japanese traditions by introducing the Chikara series. The word Chikara means energy and power and each of the knives in this collection exhibit those features by their dexterity in chopping, slicing and dicing a wide array of foods.

The Chikara collection features an 8pc set, 12pc set and a Santoku knife with cutting board. Each piece in this cutlery collection is specifically tailored to complete all necessary cutting jobs with ease and precision. When not in use the knives are stored in incredibly strong and visually stunning bamboo knife blocks. Each storage block as well as the cutting board is made of the highest quality, dense, richly grained bamboo. The attention to detail and design are evident in the construction of each bamboo block and forged knife in this collection.

Each Chikara blade is precision forged from one solid piece of high carbon Japanese steel for superb quality. The Japanese steel is known for its stain and rust resistance, strength, and its ability to hold an incredibly sharp edge. The traditional Japanese-style handles are made of heat and water resistant resin and fit smoothly into your hand. “The versatility and craftsmanship in this collection is what sets the Chikara series apart from the competition” says Mike Stuckey, General Manager for Douglas Quikut.

Ginsu has always been driven to provide the highest quality cutlery while still maintaining a price conscious attitude and this new Chikara cutlery line maintains those traditions that have always made Ginsu one of the most recognized names in the industry. The knives are designed with comfortable handles and professional balance to express the true meaning of power and energy when used in the kitchen.

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About Ginsu
Ginsu is a leading designer, marketer and distributor of branded, high quality kitchen cutlery. The company’s product mix includes a line of value priced cutlery under the HomeBasics by Ginsu brand as well as Bakelite and Stainless knives. Ginsu is a brand of the Douglas Quikut Company, a division of Scott Fetzer. Douglas Quikut markets and distributes a broad range of branded and private label kitchen cutlery, fishing knives, fishing accessories and home and auto cleaning solutions. Douglas Quikut markets products under its own brand names, including Ginsu®, American Angler®, and ReadiVac®.

Ginsu Chikara Series:

Product: 12pc Cutlery Set, 8pc Cutlery Set and Santoku with Cutting Board

Price: MSRP $169.99 12-piece set, $129.99 8-piece set, $49.99 Santoku with Cutting Board

Press Images & Information: For more information, contact Michelle Cernosek, Sales & Marketing Coordinator, Douglas Quikut at (800) 982-5233.


To view other products made by Douglas Quikut go to American Angler & ReadiVac.  © 2008 DouglasQuikut