Walnut Ridge, AR (February, 2008) - The Ginsu Chikara 12pc Bamboo Block Set was honored with the "Best In Category" award for cutlery at the 2008 Housewares Design Awards in New York City on February 6th. The finalists are selected from a field of more than 300 products representing 13 award categories.

The finalists were chosen based on design believed to differentiate a product with unique appearance and/or function. The panel of judges consisted of design and merchandising experts assembled by the International Housewares Association. The judges agreed that the benefits and market response were qualities that were met in the Ginsu Chikara Series.

Each piece in this cutlery collection is specifically tailored to complete all necessary cutting jobs with ease and precision. When not in use the knives are stored in incredibly strong and visually stunning bamboo knife blocks. Each storage block as well as the cutting board is made of the highest quality, dense, richly grained bamboo. The attention to detail and design are evident in the construction of each bamboo block and forged knife in this collection.

“The design of Ginsu has been taken to a while new level with our elegant, Asian inspired Chikara cutlery set. The Japanese craftsmanship in this collection is what sets the Chikara series apart from the competition” says Michelle Cernosek, Manager of Corporate Communications for Douglas Quikut.

About Ginsu
Ginsu is a leading designer, marketer and distributor of branded, high quality kitchen cutlery. The company’s product mix includes a line of value priced cutlery under the HomeBasics by Ginsu brand as well as Bakelite and Stainless knives. Ginsu is a brand of the Douglas Quikut Company, a division of Scott Fetzer. Douglas Quikut markets and distributes a broad range of branded and private label kitchen cutlery, fishing knives, fishing accessories and home and auto cleaning solutions. Douglas Quikut markets products under its own brand names, including Ginsu®, American Angler®, and ReadiVac®.

Ginsu Chikara Series:

Product: 12pc Cutlery Set

Price: MSRP $169.99

Available: In retail locations across the U.S.

Press Images & Information: For more information, contact Michelle Cernosek, Manager of Corporate Communications, Douglas Quikut at (800) 982-5233.