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Press Room        
         
   
   
         
   
118 East Douglas Road, Walnut Ridge, AR 72476
    
         
For Immediate Release      
Contact: Michelle Cernosek
       
(800) 982-5233

 

GINSU CHIKARA CHOSEN AS FINALIST IN HOUSEWARES DESIGN AWARDS
Walnut Ridge, AR (December, 2007) – The 65 finalists for the 2008 Housewares Design Awards have been announced. Ginsu is honored to have not one but TWO products chosen in the cutlery category as finalist. The Ginsu Chikara 12pc Bamboo Block Set and the Chikara Santoku Knife with Bamboo Cutting Board.

The finalists are selected from a field of more than 300 products representing 13 awards categories. Five finalists are named in each of the thirteen product categories. The “Best in Category” winners will be announced during a special Housewares Design Awards ceremony in New York on February 6, 2008.

The finalists were chosen based on design believed to differentiate a product with unique appearance and/or function. The panel of judges consisted of design and merchandising experts assembled by the International Housewares Association. The judges agreed that the aesthetics, innovative materials and technology, user benefits and market response were qualities that were met in the Ginsu Chikara series.

Each piece in this cutlery collection is specifically tailored to complete all necessary cutting jobs with ease and precision. When not in use the knives are stored in incredibly strong and visually stunning bamboo knife blocks. Each storage block as well as the cutting board is made of the highest quality, dense, richly grained bamboo. The attention to detail and design are evident in the construction of each bamboo block and forged knife in this collection.

 

About Ginsu
Ginsu is a leading designer, marketer and distributor of branded, high quality kitchen cutlery. The company’s product mix includes a line of value priced cutlery under the HomeBasics by Ginsu brand as well as Bakelite and Stainless knives. Ginsu is a brand of the Douglas Quikut Company, a division of Scott Fetzer. Douglas Quikut markets and distributes a broad range of branded and private label kitchen cutlery, fishing knives, fishing accessories and home and auto cleaning solutions. Douglas Quikut markets products under its own brand names, including Ginsu®, American Angler®, and ReadiVac®.

Ginsu Chikara Series:

Product: 12pc Cutlery Set and Santoku with Bamboo Cutting Board

Price: MSRP $169.99 12-piece set, $49.99 Santoku with Cutting Board

Available: In retail locations across the U.S.

Press Images & Information: For more information, contact Michelle Cernosek, Manager of Corporate Communications, Douglas Quikut at (800) 982-5233.